As entrepreneurs in the wedding industry everything we do can feel like a marketing activity. From the networking events we attend to the gifts we give our clients marketing tasks pretty much fill our time.
I am often asked what I think are tasks that fall under the marketing umbrella and what does not. This is important information to have for allocating your time and how to create a marketing budget in your business. If you do not know what is considered marketing, how to you assign a budget to that activity and how do you measure ROI.
In the video below I break down what I would consider marketing activities and what I would put in other categories.
Amber is an Integrated Marketing Communications Strategist and Owner of Cheers Consulting Group. She is also the owner of Cheers Wedding Planning & Design and the co-founder of the Skagit Wedding Society.
Amber has a Bachelors degree from the University of Alaska Fairbanks in Public Relations & Advertising and a Masters of Integrated Marketing Communications for Roosevelt University in Chicago, IL. Prior to starting her wedding planning business in 2010 she worked in corporate marketing.
She is passionate about the wedding industry and helping wedding professionals grow their businesses through strategic marking. She specializes in Pinterest marketing and building profitable email marketing lists. She has three daughters a boston terrier and is married to her high school boyfriend. She loves wine tasting, traveling, musicals, great restaurants, fancy hotels and being outside with her family.