I am often asked how much time should you spend on marketing in your wedding business? Below is a video about how much time you can expect at each season of your business.
As wedding industry professionals we are in a feast or famine situation with money and time. During our off season we may have a lower cash flow but we have more time to work on our businesses. During peak season we are rolling in cash, but our time is stretched to the max. This is why I often see wedding businesses be active and present with their marketing efforts during off months and then they disappear as soon as their first wedding of the season rolls around.
This feast or famine approach to marketing is a HUGE mistake if you are trying to build a profitable and sustainable business. You need to be out in front year round to make sure you are top of mind when people are looking to book.
I hope this video helps you determine how much time you need to be dedicating to marketing in your business.
Amber is an Integrated Marketing Communications Strategist and Owner of Cheers Consulting Group. She is also the owner of Cheers Wedding Planning & Design and the co-founder of the Skagit Wedding Society.
Amber has a Bachelors degree from the University of Alaska Fairbanks in Public Relations & Advertising and a Masters of Integrated Marketing Communications for Roosevelt University in Chicago, IL. Prior to starting her wedding planning business in 2010 she worked in corporate marketing.
She is passionate about the wedding industry and helping wedding professionals grow their businesses through strategic marking. She specializes in Pinterest marketing and building profitable email marketing lists. She has three daughters a boston terrier and is married to her high school boyfriend. She loves wine tasting, traveling, musicals, great restaurants, fancy hotels and being outside with her family.