This author has yet to write their bio.Meanwhile lets just say that we are proud amber contributed a whooping 14 entries.
Entries by amber
I cannot believe it is the last week of June! This month has flown by with the end of school, dance recitals, field trips, etc. It always feels like a hectic last month of the school year.
Today I am talking about how to network as a introvert. This has and is a struggle for me and for many other wedding professionals. Building your network, increasing your referrals, making connections with other wedding professionals. All things we know are important to a growing our wedding businesses. For some people, these are easy […]
Stock photos, a hot topic in the wedding industry. When you are building your website, creating your marketing materials or publishing content to social media, should you be using stock photos? This is a question that comes up a lot in the wedding industry and I think there is a yes and no answer. In […]
We are just two weeks away from summer vacation here at the Peterson house and I am trying to prepare for having all three of my girls home for the next 2.5 months. I absolutely love having more time with them, but it is hard to run a business when you also have three littles […]
It is the start of the busy wedding season here in Washington! I know from my days as a wedding planner that this can be the time that you shift focus away from your marketing strategy. It is totally understandable, but even though you are busy serving your clients it is still important to keep […]
I am often asked what is the key to marketing success. People want to know what is the one thing I should be doing to make sure that all of my efforts are not for nothing. In this weeks video blog I talk about what you should be doing to see results in your efforts […]
As entrepreneurs in the wedding industry everything we do can feel like a marketing activity. From the networking events we attend to the gifts we give our clients marketing tasks pretty much fill our time. I am often asked what I think are tasks that fall under the marketing umbrella and what does not. This […]
I am often asked how much time should you spend on marketing in your wedding business? Below is a video about how much time you can expect at each season of your business. As wedding industry professionals we are in a feast or famine situation with money and time. During our off season we may […]
Spending time to define your target market is key to executing a effective integrated marketing communications plan. You need to know who your market is to speak to them in a way that converts them from a potential client to a booked client. You may be reading this and thinking I do know my client, […]